TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television models, relying on scheduled programming via satellite. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations